How to Announce Your Move to Real Brokerage on Social Media

When should you announce your move to Real on social media?

Wait until your license transfer is officially complete.

In California, confirm the change with the DRE. In Texas, make sure TREC shows Real as your sponsoring broker.

Then make sure your website, social media profiles, email signature, and other public information show the correct brokerage.

It may be tempting to announce your move right away. But posting too early can create an advertising issue that is completely avoidable.

And here's something else to remember:

Your social media announcement is not the most important part of your move.

Your past clients and referral partners probably aren't going to decide whether to work with you because of an Instagram graphic.

They care about hearing from you personally.

So before you worry about the perfect announcement post, reach out to the people who already know and trust you.

Then make the public announcement.

Wait Until Your License Transfer Is Complete

Before posting that you've joined Real, confirm that your license has actually transferred.

In California, check that your responsible broker change has gone through DRE eLicensing.

In Texas, confirm that Real appears as your sponsoring broker in the TREC system.

Don't rely on paperwork being submitted or someone telling you it should be completed soon.

Make sure it is officially done.

Once you publicly say you're with a brokerage, you're advertising yourself as being affiliated with that company.

If the transfer isn't finished yet, the information in your post may not be accurate.

There's also a professional side to this.

If you're leaving another brokerage, I believe your broker should hear it directly from you before seeing it online.

Real estate is a relationship business. You never know when that former broker or agent may become a referral partner later.

Also, take a few minutes to review your independent contractor agreement before making your announcement.

Some brokerages have rules about contacting agents or clients during or after your move.

If you're unsure what your agreement allows, talk with an attorney before posting anything that could be considered solicitation.

Don't Forget the Advertising Rules

A brokerage announcement is still advertising.

That means your post needs to follow the advertising rules in your state.

California

Under California Business and Professions Code §10140.6, certain first-point-of-contact advertising materials, including electronic advertising and social media, need to include:

• Your name as it appears on your license

• Your eight-digit DRE license number

• Your responsible broker's name

The California DRE also provides guidance in Form RE 559.

Pay attention to the size and placement of your brokerage information.

For example, if your team name is huge on the graphic and your brokerage name is tiny in the corner, that can create a compliance problem.

Texas

Texas has its own advertising rules.

TREC Rule 535.155 applies broadly to advertising, including social media, email, and other electronic communication.

Advertisements generally need to include the name of the license holder or team placing the ad, along with the broker's name.

The broker's name also needs to meet TREC's size requirements compared with the agent or team information shown in the ad.

TREC has a helpful social media compliance guide that is worth reviewing.

One important difference is that certain communications directly with a current client are not considered advertising under the same rule.

That's another reason I prefer personal communication first and the public announcement second.

Use the Correct Brokerage Name

Make sure you're using the correct licensed brokerage name for your state.

The licensed entity name may not be exactly the same everywhere.

In California, Real is licensed as Real Brokerage Technologies.

Real's own California transfer instructions also tell agents to write the brand name as Real in normal descriptive copy.

Before you have a graphic created, check reZEN or confirm the correct wording with your state broker team.

It's much easier to get it right before you post than to delete and remake the graphic later.

Update Your Profiles Before You Announce

When someone sees your announcement, there's a good chance they're going to click your profile.

If your bio still lists your old brokerage, that's confusing.

So update everything first.

Check your:

• Instagram bio

• Facebook profile and business page

• LinkedIn profile

• Google Business Profile

• Website

• Email signature

• Link-in-bio page

• YouTube channel

• Zillow profile

• Realtor.com profile

• Other listing or agent profiles

Some third-party websites may take longer to update, so start those changes early.

Then make your announcement.

What Should Your Announcement Actually Say?

Keep it simple.

Your announcement is mainly speaking to three groups.

Past Clients and Your Database

They want to know one thing:

Are you still the same person they know and trust?

Let them know your phone number, email, and level of service are staying the same.

If you're working with current clients, reassure them that their transaction continues as normal.

Other Real Estate Agents

Agents are paying attention to how you handle your move.

You don't need to turn your announcement into a recruiting pitch.

In fact, I wouldn't.

Leave professionally. Don't criticize your previous brokerage. And don't immediately start posting revenue share graphics.

Agents will notice how you handle the transition.

That matters more than a sales pitch.

Referral Partners

If you work with agents in other markets, let them know you're still available for referrals.

For example, if you work in the Inland Empire and High Desert, receive referrals from agents across the country, or help clients move between California and Texas, say that clearly.

Your brokerage changed.

Your relationships didn't.

A Simple Announcement Structure

You don't need a long post.

Something like this works:

After [X] years with [previous brokerage], I've moved my real estate license to Real.

Same phone number. Same email. Same person answering the phone.

If we're currently working together, nothing about your transaction changes.

What does change is behind the scenes — [one specific benefit, such as better technology, more support for relocation clients, or the ability to continue building your personal brand].

That's it.

Then add the required brokerage and license information for your state.

I also recommend using a real photo of yourself instead of only a brokerage logo.

People connect with people.

Your announcement should look like it came from you, not a corporate press release.

What I Would Leave Out

Anything Negative About Your Previous Brokerage

Don't do it.

Even a subtle comment can come across as unprofessional.

You may work with those agents again someday. Some may even send you referrals.

Leave on good terms whenever possible.

Compensation Details

Your brokerage announcement is not the place to talk about commission splits, caps, stock awards, or revenue share earnings.

Real is a publicly traded company, so public statements about compensation and equity should be handled carefully.

Before posting anything about revenue share, stock, or earnings, confirm Real's current policy with your broker team.

Multiple Announcement Posts

You don't need a three-week campaign about changing brokerages.

Make the announcement.

Maybe add a few Stories.

Then get back to talking about real estate, your clients, your market, and the work you're actually doing.

Generic Corporate Language

You also don't need to start with:

"I'm so excited to announce..."

Everyone uses it.

Instead, tell people what they actually need to know.

What About Real and RE/MAX?

This is a newer question agents need to understand.

Real announced in April 2026 that it would acquire RE/MAX Holdings in a deal valuing the franchisor at about $880 million.

The transaction closed on August 24, 2026, creating a holding company called Real REMAX Group.

The RE/MAX brand itself remains separate.

So what does that mean for your announcement?

Keep these three things in mind.

First, you're joining Real — not RE/MAX.

Don't use RE/MAX branding or the balloon logo, and don't write your announcement in a way that makes consumers think you've joined RE/MAX.

They remain separate brands under the same parent company.

Second, confirm the correct licensed brokerage name in your state.

Corporate ownership can change faster than state licensing records.

Check with your broker team instead of assuming.

Third, you can mention the larger company if it was part of your decision.

Just keep it simple and accurate.

You don't need to turn the announcement into a corporate history lesson.

The Part That Can Actually Bring You Business

Before you publish your announcement, make a list of your top 25 to 50 past clients, referral partners, and people who regularly send business your way.

Call or text them personally.

Don't send a group text.

Don't rely only on a mass email.

Keep the message simple:

"I moved my real estate license to Real. My number and contact information are staying the same, but I wanted you to hear it directly from me."

That's enough.

Those personal conversations are far more valuable than hoping your announcement post gets a lot of likes.

The public post lets everyone else know.

The personal calls remind the people who matter most that the relationship still matters to you.

FAQ

Should I announce my brokerage move before my license transfer is complete?

No.

Wait until the transfer is officially confirmed.

In California, check DRE eLicensing. In Texas, confirm your sponsorship through TREC.

You want the information you publish to match your actual license status.

Do I need to include my license number in a social media announcement?

In California, first-point-of-contact advertising materials generally need to include your name, DRE license number, and responsible broker's name.

Texas has different requirements under TREC Rule 535.155, including rules about displaying your broker's name.

Always check the current requirements in your state before publishing.

Should I mention Real's acquisition of RE/MAX?

You can if it was genuinely part of your reason for joining.

Just be clear about the relationship.

You're joining Real, which is now under the Real REMAX Group parent company.

You're not joining the RE/MAX brokerage brand.

And before using any brokerage name in your advertising, confirm the current licensed name with your state broker team.

Thinking About Making the Move?

I've moved my own license in two states, and I've also helped other agents work through the transfer, announcement, and first 90 days.

And Real isn't going to be the right fit for every agent.

If you're thinking about making a move and want to talk through how Real actually works, I'm happy to have a private conversation with you.

No big presentation. No group Zoom.

Just a straightforward conversation about your business and whether the model makes sense for you.

Amanda Zito, REALTOR®
Real Brokerage Technologies, Inc. (CA) | Real Broker, LLC (TX)
CA DRE #01740063 | TX TREC #840088
Serving the Inland Empire, High Desert, and Lake Travis area
SoldByZito.com | 949-484-9486